Retail Management - Merchandising, Distribution and Marketing

Learn how to boost sales with merchandise displays, marketing and inventory planning in this free online retail course.

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Price: Free

Method: online

Duration: 1.5-3 hours

Certification: certificate

Review Count: 43

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Overview

This course introduces you to retail merchandising. We discuss the different ways to determine price points and examine the manufacturer-suggested retail price (MSRP). We then study visual merchandising and the principles of display design, which are essential to attract customers. We also explore the flow of goods and services.

We define ‘retail marketing’ and study its ‘4 Ps’: product, price, place and promotion. The course describes the ‘linear communication’ model and outlines the four important characteristics of retail communication tools. We study merchandise planning, inventory management and assortment planning to help you calculate how much stock to buy.

A solid understanding of retail merchandising and marketing will attract customers to your store. This course guides you through the proven principles and practices that can boost sales and your brand. Whether you are a business owner or manage a retail store, this course can launch you to new heights so sign up to invest in your future.

Certification

certificate

Advance Learning - Management, Leadership & Strategy

Description

Learn about retail management to grow your brand and boost sales by employing simple merchandising and marketing techniques covered in this management course.

Requirements

This course has no formal entry requirements. It is open to anyone with an interest in the topic. Basic literacy and internet access are all you need to get started.

Career Plan

This course can lead to careers in digital marketing, brand management, sales management, or content strategy. Marketing professionals are in demand as businesses increasingly rely on online channels to reach customers.