Marketing Manager (m/f/d)

Job Description

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season. The Marketing Manager – USA will lead the strategic development and execution of marketing initiatives across the United States, driving brand awareness, community engagement, and event participation. Reporting to the Senior Regional Marketing Manager – The Americas, this role is responsible for translating global brand strategy into impactful regional campaigns and ensuring effective marketing execution across channels. The role will oversee the U.S. marketing calendar, manage key marketing initiatives and products, and lead the Content Marketing Manager – North America to deliver best-in-class storytelling and content activation. YOUR KEY RESPONSIBILITIES Marketing Strategy & Planning: Develop and implement the U.S. marketing strategy, owning the annual marketing calendar to ensure alignment with event schedules and brand moments. Campaign & Brand Leadership: Lead integrated marketing campaigns across digital, social, PR, and partnerships, ensuring a consistent and premium brand presence. Team Leadership: Manage and mentor the Content Marketing Manager – North America, providing strategic direction and fostering collaboration across departments. Influencer & Community Strategy: Lead the U.S. influencer and ambassador strategy, identifying and developing relationships with key athletes and community leaders. CRM & Audience Growth: Oversee CRM and newsletter strategies to drive participant acquisition, retention, and effective lifecycle communication. Performance & Budgeting: Manage the U.S. marketing budget, ensuring efficient resource alloca