Growth Lead: Conversion & Onboarding

Job Description

The Marketing Specialist for New User Onboarding & Lifecycle focuses on increasing revenue and profitability across Together Light Inc.’s dating, visa, and travel business units. This role is primarily focused on optimizing the complete new user journey, from the first touch to full activation. To some extent, the role may be involved with re-engaging past users and testing ad platform content for congruence and conversion. Tasks Can you spot the weak parts in a funnel and come up with tests to fix them? Can you use any CRM or split testing tool successfully by tinkering around for a few hours? Can you set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags? Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did? Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner? Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows? Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks? Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources? Requirements our main area: Initial Onboarding Flow: Owning the user’s experience from the moment they submit an email/phone number. Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion. First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation. Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns. Examples of Typical Responsibilities (in no p