Head of Marketing Kodable Education | San Diego, California San Diego, California Apr 30

Job Description

The short version Kodable prepares kids for the future by teaching essential digital literacy skills — coding, typing, STEM, and more. We’re in over half the elementary schools in the US, we’re profitable, and we need someone to own marketing who actually knows what they’re doing. You’d lead a small team, set the strategy, and do a lot of the work yourself. There is no agency on retainer. There’s no big department waiting for a leader. There’s an opportunity to build something from a position of real strength. If that sounds limiting, this isn’t your role. If it sounds like freedom, keep reading. What Kodable actually is We’re a K-5 digital literacy platform — started as a coding app, now expanding into typing and eventually digital citizenship. We’ve been around for 15 years, we’re bootstrapped-in-spirit (lean, profitable, founder-led), and we’ve built something that teachers genuinely love. Our growth has been almost entirely product-led. Teachers find us, use the free version, and schools convert to paid when they see it working. That’s not a limitation — it’s a clue. The best marketing channels for Kodable look like product features, not ad campaigns. A share-your-progress button has outperformed every paid campaign we’ve ever run. The person who thrives here will find that fascinating, not frustrating. What this role actually looks like You’d own marketing strategy end to end. What channels we invest in, what campaigns we run, how we position each product, how we convert free schools to paid, how we think about the parent audience, how we launch new products. You’d look at the whole picture and decide where to focus. You’d execute most of it yourself. Email sequences, in-app campaigns, referral mechanics, landing pages, product positioning, launch plans. You’d write, build, ship, and measure. You’d manage and develop the people on your team, but the strategic and cross-functi