Performance Social Media Designer

Job Description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Job Description Location: New York, NY Overview Condé Nast is seeking a Performance Social Media Designer to be the engine room for our paid social creative, focusing on the strategic assembly and storyboarding of high-performance ads. Rather than building core assets from scratch, the Performance Social Media Designer’s role is to take existing footage, brand elements and campaign concepts then remix them into platform-native stories that convert. This role will bridge the gap between aesthetic design and hard performance data and is an expert in what makes a user stop scrolling. Key Responsibilities Ad Storyboarding & Mapping: Take high-level campaign concepts and map them into detailed, frame-by-frame storyboards for Meta and potentially other platforms. Creative Testing & Adaptation: Execute “sprints” of ad variations, taking a single approved concept and testing 10 different ways to open the video (hooks), various closing messages (CTAs), and different edit speeds to see what resonates best with the audience. Platform Translation: Reshape core campaign narratives to feel “native” to specific placements (ie: turning a polished Meta ad into a lo-fi, creator-style TikTok storyboard). Conversion-Driven Motion: Design and animate “functional” graphics such as text overlays that call out a customer’s problem, kinetic captions that keep the viewer engaged, and clear price/offer animations. All built specifically to encourage the user to click. The “Hook” Lab: Regularly participate in concepting sessions to pitch new visual h…