BI Analyst

Job Description

We are seeking a highly analytical and technically proficient Data Analyst to support a small number of high-value enterprise accounts. This role is focused on owning the integrity, accuracy, and clarity of performance data across complex, multi-channel marketing programs. Working closely alongside an Enterprise Account Director or Strategy Director, you will act as the primary analytical partner, ensuring performance is measurable, insights are actionable, and attribution frameworks are sound. This role centers on building a comprehensive understanding of each client’s business, measurement framework, and the factors influencing performance outcomes. This position plays a critical cross-functional role between Strategy, Paid Media, Client Services, and Analytics. What You’ll Do Data Analysis & Business Intelligence Analyze multi-channel data to identify trends, anomalies, and opportunities tied to key business outcomes, including revenue, CAC, LTV, and MER. Measurement & Attribution Ownership Own the end-to-end measurement framework across assigned enterprise accounts Ensure accurate conversion tracking across platforms, including Google Ads, Meta, LinkedIn, TikTok, and CRM environments Validate attribution logic and identify gaps in tracking, reporting, or data flow Partner with Strategy to align measurement to business KPIs (revenue, pipeline, LTV, CAC) Tag Management & Technical Implementation Lead implementation and ongoing optimization of tracking via Google Tag Manager Configure and maintain complex tag setups, including custom events, triggers, and variables Support server-side tagging and advanced tracking environments where applicable Collaborate with developers to ensure accurate data layer implementation Data Quality, QA & Governance O