Partner Marketing Manager

Job Description

We’re not here to blend in—we’re here to redefine what observability means and how it’s delivered. groundcover has built a radically different approach to cloud-native observability that competitors can’t match. As a part of our marketing team, you won’t just market a product, you’ll help reshape the narrative of the category so the world understands why groundcover is the clear, modern choice for engineering and operations teams.  About groundcover groundcover is a fast-growing Series B startup delivering the industry’s most modern observability platform for cloud-native environments. Unlike traditional tools that are brittle, costly, and complex, our approach is lightweight, instantly deployable, and built for today’s AI-driven, cloud-native developer-first world. We’re not chasing category leaders—we’re redefining the category. As our Product Marketing Manager, you’ll play a critical role in shaping and executing a go-to-market (GTM) strategy that challenges industry norms and outpaces legacy players like Datadog and Dynatrace. You’ll help build a modern, agile marketing engine designed for speed, innovation, and impact. groundcover is seeking a dynamic Partner Marketing Manager to join our growing GTM team and help scale our rapidly expanding partner ecosystem. Reporting to the VP of Marketing, this role brings our partner marketing programs to life, from enablement and content to co-marketing campaigns and program development. You’ll support the groundcover Ecosystem Program across all three of our partner motions: Solution Partners who implement and deliver groundcover to customers, Technology Partners like AWS, GCP, and Azure who integrate and co-sell alongside us, and Embedded/OEM Partners who bring observability to market white-labeled or “Powered by groundcover.” This is a pivotal moment for the program. groundcover sells exclusively through