Senior Director, AI & Creative Transformation (US)

Job Description

Code and Theory is hiring a Senior Director to own the operating model for how creative work gets conceived, produced, governed, and measured inside large enterprise organizations. The stakeholder map runs from CMO to in-house studio lead to MarTech lead — and the transformation question spans all three: how does this organization need to be structured and tooled to produce content at modern scale with AI in the workflow. Seniority in this role does not mean distance from the work. The proof of a creative transformation is a working pipeline running inside the client’s actual stack — not a future-state slide. The right person has shipped one before and will ship another here. Depending on the client engagement, this role operates in a forward-deployed capacity — embedded inside a client team, working alongside their creative directors, producers, MarTech leads, and engineers to redesign and ship workflows in real time. That is not a separate track or program. It is a mode this work requires, and the expectation is that you are ready for it when the account calls for it. WHAT YOU’LL DO Map the full creative lifecycle end-to-end: brief, concepting, production, review, localization, activation, measurement — and the organizational model underneath it Diagnose where the current model breaks: handoff failures, approval bottlenecks, tooling mismatches, governance gaps, capacity constraints Design the target-state operating model spanning the CMO’s strategic agenda, the studio’s production reality, and the MarTech team’s tooling decisions Define the governance layer: brand safety, rights management, model selection, approval routing, audit trail — the conditions under which legal and brand can say yes at speed Retro-engineer existing creative workflows into AI-powered pipelines: agents, prompts, models, human review steps — designed, not assembled from defaults Configure and integrate creative AI platforms against real brand and chan