Senior Director, Creative Strategy

Job Description

Gallery Media Group, voted Most Innovative Publisher, is a modern day publisher that builds brands that capture audience attention across content, experiences and talent. Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes. Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business. The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company. The Senior Director, Creative Strategy is a dual-threat leader who sits at the intersection of cultural insights, business strategy, and creative execution. You are responsible for leading the strategic vision for our most complex accounts while simultaneously acting as a creative steward to ensure our work is not only insights-driven but also culturally resonant and platform-native. You are a trusted advisor to savvy, sophisticated clients, known for your poise, your ability to speak both the language of business strategy and creative ideation, and your capacity to turn abstract insights into high-impact, measurable creative campaigns. Core Responsibilities Strategic & Creative Leadership: Bridging the Gap: Serve as the connective tissue between strategic rigor and creative execution. Whether leading with a strategic approach or a creative concept, you ensure the two are seamlessly integrated, guaranteeing that every big idea is grounded in data and every insight is brought to life through compelling storytelling.